cashdNew Balance 990
Deadstock resale value · updated Oct 16
$170 – $284
Typical $230▼ 23.1% · 35d
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Middle 50% of average StockX prices across 9 colorways (deadstock). Worn pairs sell for much less.
Which one do you have?
- 990v3 / 990v4Discontinued as standard releases — grey and collaboration versions have appreciated because supply is fixed.
- 990v5 / 990v6The current versions; grey holds near retail, seasonal colorways discount faster.
- Made in USA vs. non-USOnly the Made in USA line carries the resale premium; look for the flag tag and 'Made in USA' on the tongue.
- CollaborationsJJJJound, Aimé Leon Dore, Kith, Bodega — limited runs that trade well above retail, version-specific.
What moves the price
- 01
Grey outsells and out-prices every other 990 colorway on resale — it's the shoe's identity, and demand is steady rather than trend-driven.
- 02
Discontinued versions (v3, v4) can be worth more than they cost at retail, because New Balance isn't making them and the people who want them are specific about the version.
- 03
Made in USA labelling is required for the premium; the same silhouette produced elsewhere is priced as an ordinary running shoe.
- 04
The 990's pigskin suede and mesh show wear quickly; a worn pair is priced as a worn everyday shoe even though retail is high.
- 05
JJJJound and ALD collaborations are the collector tier and are checked for authenticity — box labels and insole branding are what buyers look at.
- 06
Sizing includes wide widths (2E, 4E), which are actually scarcer in resale and can sell for more to buyers who need them.
Most-traded colorways on StockX
Listed now on eBay
- Size 12 - New Balance 990v5 Made in USA Low Castlerock$70
- Size 10 - Teddy Santis x New Balance 990v3 Made in USA Moonbeam$70
- Teddy Santis x New Balance 990v3 Made in USA ‘Khaki Orange’ | M990BT3 Men's 8.5$70
- New Balance 990v6 Shoes “Castlerock Grey” Made In USA M990GL6 Mens Size 10.5$70
- Size 11 - New Balance 990v4 Made In USA Mint (No Box)$69
The full story
The New Balance 990 is the rare sneaker where the standard grey colorway is the most valuable general release, not the least — the Made in USA grey 990 is a fashion staple with steady demand year after year, so a deadstock pair holds close to its (high) retail price on resale. The key is that 'Made in USA' label: 990s are still assembled in New Balance's US factories at a premium price, and that's the version buyers want.
Version matters too. The 990v3, v4, v5, and v6 are different shoes that each have a following, and the versions New Balance has discontinued (the v3 and v4 in particular) can trade above their original retail because they're not being made anymore. Collaborations — JJJJound, Aimé Leon Dore, Teddy Santis's Made in USA line — sit above all of that.
Deadstock (StockX): the New Balance 990 averaged $299 on Sep 11 and $230 on Oct 16, so prices fell 23.1% over 35 days of tracking. The lowest daily median was $230 (Sep 23) and the highest $324 (Sep 16).
Show prices by date ↓Hide prices by date ↑
| Date | Median | Range |
|---|---|---|
| Sep 11 | $299 | $193–$581 |
| Sep 16 | $324 | $193–$581 |
| Sep 22 | $289 | $183–$445 |
| Sep 27 | $230 | $170–$288 |
| Oct 1 | $270 | $192–$438 |
| Oct 6 | $258 | $192–$420 |
| Oct 11 | $230 | $170–$304 |
| Oct 16 | $230 | $170–$284 |
Questions
Why is a discontinued 990v3 worth more than the current version?
Because New Balance stopped producing it as a standard release, and buyers who prefer the v3's shape can't get it new anymore — supply is fixed and demand isn't. Grey v3s and v4s in good condition can sell above their original retail, which almost never happens with a general-release sneaker.
Does 'Made in USA' really change the price?
Yes — it's the whole premium. Made in USA 990s use different materials and construction, cost more at retail, and are the version the resale market treats as 'the 990'. A non-US-made 990 is a good shoe but resells like an ordinary running shoe.
Do worn 990s sell?
Yes, readily, but at everyday-sneaker prices — the suede and mesh show wear, and a buyer paying premium money wants a deadstock pair. Clean them, photograph the sole and suede honestly, and price from worn comps.
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