cashdAir Jordan 4
Deadstock resale value · updated Oct 16
$166 – $279
Typical $209▲ 6.1% · 35d
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Middle 50% of average StockX prices across 20 colorways (deadstock). Worn pairs sell for much less.
Which one do you have?
- Retro OG (Nike Air heel)The 1989-branded retros — Bred (2019), White Cement (2016, 2025), Fire Red (2020), Military Blue (2024). The collector tier.
- Retro (Jumpman heel)Same colorways with Jumpman branding on the heel, mostly from the late 1990s–2010s; priced below the Nike Air version.
- Non-OG colorwaysMilitary Black, Black Cat, Thunder, Red Cement — modern colorways with genuine demand, priced on their own release, not on 1989 nostalgia.
- CollaborationsTravis Scott (Cactus Jack, Purple), Off-White Sail, Union, Nike SB Pine Green — the four-figure tier.
What moves the price
- 01
Colorway and retro year set the price — a 2019 Bred with Nike Air heel and a 2012 Bred with a Jumpman heel are the same colorway at very different values.
- 02
The Jordan 4's sail/off-white midsoles yellow with age, even in the box. Buyers zoom in on the midsole in photos; an icy or yellowed sole on a 'deadstock' pair is priced accordingly.
- 03
Deadstock with the original box and both sets of laces is required for StockX/GOAT; worn pairs go through eBay and the like at a discount.
- 04
Netting and wing-eyelet condition is checked closely — the mesh netting on the sides and the plastic wings crack and discolour on older pairs and are hard to fix.
- 05
Size runs matter here too: popular sizes have the most sellers competing; unusual sizes can sell for more than the 'typical' price.
- 06
Women's and GS (grade school) sizing sell at their own price points, usually lower than the men's release of the same colorway — check which size run yours is before pricing.
Most-traded colorways on StockX
Listed now on eBay
- Size 10.5 Air Jordan 4 Retro Mid Thunder DH6927-017 Good shape 7/10 Cond$90
- Jordan Air Jordan 4 Pink US 8 Mid Top Lace-Up Basketball Sneakers$90
- Nike Air Jordan 4 Retro Mens Size 9 Gray Athletic Basketball Shoes Sneakers$90
- Nike Air Jordan 4 Retro What The Shoes Mens Size 10.5 White Red Blue CI1184-146$90
- Jordan 4 Retro SB "Navy Blue" Men's Mid Top Basketball Shoes$88
The full story
The Air Jordan 4 is the most consistently resellable Jordan retro after the 1 — its 1989 colorways (Bred, White Cement, Fire Red, Military Blue) get re-released every few years, sell out, and settle above retail more reliably than almost any other silhouette. Because the design is so instantly recognisable, even newer non-OG colorways like Military Black and Black Cat carry real demand.
One detail sets the retro years apart: the heel tab. Retros that say "Nike Air" on the heel (the original 1989 branding) are the ones collectors chase; retros with a Jumpman heel are considered lesser versions of the same colorway. When a colorway has been released both ways, the Nike Air version usually trades meaningfully higher.
Deadstock (StockX): the Air Jordan 4 averaged $197 on Sep 11 and $209 on Oct 16, so prices rose 6.1% over 35 days of tracking. The lowest daily median was $192 (Sep 16) and the highest $234 (Sep 26).
Show prices by date ↓Hide prices by date ↑
| Date | Median | Range |
|---|---|---|
| Sep 11 | $197 | $146–$245 |
| Sep 16 | $192 | $144–$237 |
| Sep 22 | $218 | $170–$333 |
| Sep 27 | $216 | $174–$363 |
| Oct 1 | $215 | $180–$315 |
| Oct 6 | $215 | $177–$279 |
| Oct 11 | $214 | $180–$289 |
| Oct 16 | $209 | $166–$279 |
Questions
Why does a Jordan 4 with 'Nike Air' on the heel sell for more?
It's the original 1989 branding, and Jordan Brand only uses it on select retros — collectors treat those as the definitive version of a colorway. The same colorway with a Jumpman heel is usually an earlier, less sought-after retro and trades lower.
My Jordan 4s are deadstock but the midsole has yellowed — are they still deadstock?
Technically yes if they're unworn, but buyers and authenticated marketplaces price yellowing as a real defect. Expect a discount from the clean-pair price, and photograph the midsole honestly — it's the first thing a buyer looks for on an older Jordan 4.
Is it worth restoring a worn Jordan 4 before selling?
Usually not beyond a careful clean — sole-icing, re-painting, or sole swaps are viewed as restorations, must be disclosed, and typically don't raise the price by more than they cost. A clean, honestly described worn pair sells fine on eBay at worn-pair prices.
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